CASE STUDIES
How proptech companies win, and where they break.
Research-backed breakdowns of Indian and global property businesses, with what each one means for developers and channel partners. Every number is sourced.
Indian proptech
Indian platforms built on rentals, resale and channel partner networks.
NoBroker
Free listings bring the traffic; paid assistance and adjacent services pay the bills, but only if the costs stay in check.
₹803 crore
Operating revenue, FY24
Square Yards
Square Yards scaled by giving brokers inventory, loan products and payout tracking in one app, then earning on every deal that flowed through it.
₹2,086 crore
Revenue, FY26 (company-reported)
Global proptech
Portals and brokerages abroad, translated for Indian sales teams.
Compass
Compass treated the agent's daily software as the product, and it paid off only once agents used it every day and costs stopped growing.
$6.96bn (+23.7%)
Revenue, FY2025
Rightmove
Rightmove earns more from each agent every year because it owns the inventory and the traffic, not because it adds more agents.
70%
Underlying operating margin, FY2025
Failures and pivots
What went wrong, in numbers, and what it teaches.
NestAway Technologies
In managed rentals, trust is operational: deposits, payouts and move-outs decide the brand, not the app.
$220 million
Peak valuation (2019)
Zillow Group
Zillow had the best housing data in the US and still lost money when it put that data on its own balance sheet.
$881 million
Homes segment loss before tax, 2021
Developer and CP playbooks
How India's largest developers and CP firms sell with software.
Anarock
Anarock's edge is its lead data from 90,000+ sold units. Its own figures show a few partners and a few leads do most of the selling.
₹946 crore (up 25% YoY)
Group revenue, FY26
Godrej Properties
Digital sales tools kept Godrej booking through the lockdown, but the scale since then came from launches, land and a process-driven sales stack.
₹34,171 crore (up 16% YoY)
FY26 booking value
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