RERA-compliant pre-launch website
Anandtara Enso
A RERA-compliant pre-launch website for 3 BHK resort living in Prime Mundhwa, Pune, in the brochure's paper-and-brush design, with launch prices and the developer's films.
- Client
- Blackstone Realty
- City
- Pune
- What we built
- RERA-compliant pre-launch website
- Shipped
- Nov 2026
- Scope
- Design
- Development
- SEO
- AEO
- GEO
The brief
Anandtara Enso is a pre-launch 3 BHK project in Prime Mundhwa, near Magarpatta, Pune, built around the Enso, the Japanese brush circle. Blackstone Realty, the channel partner marketing it, needed a pre-launch real estate website that carries the developer's brochure onto the web, shows the three sizes and their launch prices up front, and markets the ₹3 lakh priority-access offer within RERA rules while MahaRERA registration is pending.
How we planned and built Anandtara Enso
- 01
Verified project facts, four sources ranked
The developer's presentation, the client's launch message for sizes and prices, the developer's two films, and public records for the rest. Where records beat the brochure (metro line names, the ring road's length) the site follows the records, and claims we couldn't verify were left out.
- 02
RERA-compliant pre-launch marketing
Section 3(1) of RERA bars advertising a project before it is registered, so every page stays out of Google until the MahaRERA number is issued, and the footer says so and asks buyers to verify any project on the MahaRERA site. The day the number is added, the footer, the schema markup and the AI briefing show it automatically.
- 03
Offers and images, presented the compliant way
The ₹3 lakh refundable priority access is shown as the developer's offer, with advice to get written terms and check the registration before paying. Launch prices carry their date and a note on statutory charges, renders are labelled conceptual, and the site is signed as an authorised marketing partner.
- 04
A custom website design from the brochure
"Paper & Brush": cream paper, crimson headings, the faded rose Enso ring and Anek Latin, the brochure's own typeface. The wordmark was exported from the brochure's vector paths, and the Enso traced into one vector that serves as the hero ring, the list bullet and the play button.
- 05
Developer films that load on demand
The developer's two films were trimmed and re-encoded for the web. Each shows a poster with the Enso as its play button and loads no video until someone presses play, so the page stays fast, and every play is tracked.
- 06
SEO ready for launch day
A title, canonical and share card in the brochure's look for every page and guide. Schema markup with each 3 BHK size as an apartment carrying its dated launch price, and an image sitemap that includes the film posters.
- 07
AEO and GEO for AI search
FAQ answers marked up on five pages, 12 buyer guides that link their sources and say no MahaRERA number is out yet, and an /llms.txt briefing so AI assistants answer from the project's verified facts.
- 08
A proven codebase, its own lead sheet
Built on the Ranawat Vybe codebase, with the design, content, assets and lead sheet replaced throughout. Pre-launch leads reach the project's own Google Sheet through a protected endpoint, never a sibling project's, with an email to the sales inbox.
The full page
Scroll it the way a buyer would. Each dashed line marks where a section starts.
1,440 × 9,354 px · 10 sections
What we built for Anandtara Enso
/#residences
Launch prices for three 3 BHK sizes
Every 3 BHK is a corner home with two balconies. Carpet area and the dated launch price, the cost sheet one tap away, and the priority-access offer right under them.
/#film
Developer film, loaded on demand
The poster carries the Enso as its play button. Nothing downloads until someone presses play.
/#design
Design features, grouped for comparison
Privacy, the homes, arrival and the development: the brochure's design points, grouped the way buyers compare projects in Mundhwa.
/location
Prime Mundhwa location map
The developer's location map beside what surrounds Mundhwa, from Koregaon Park to Magarpatta, with the site one tap away in Google Maps.
/
Priority access lead form
Name, mobile number and the 3 BHK size, or 'not sure yet'. Every button opens the same form, labelled with what the buyer asked for.
/updates
12 buyer guides for Mundhwa
Priority access before RERA, Mundhwa against Koregaon Park and Kharadi, stamp duty in Pune: each guide is dated and links its sources.
More pages
On a phone
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