Pre-launch project website

Ranawat Vybe

A pre-launch real estate website for 3 & 4 BHK homes on Sinhagad Road, Pune, with an interactive floor plan explorer, lead capture and 20 SEO buyer guides.

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Ranawat Vybe, the pre-launch project website we built for Blackstone Realty, on desktop

Ranawat Vybe, the pre-launch project website we built for Blackstone Realty, on a phone

Client: Blackstone Realty
City: Pune
What we built: Pre-launch project website
Shipped: Nov 2026
Scope: Design
Development
SEO
AEO
GEO

The brief

Codename Vybe is a pre-launch residential project by Ranawat Group and Welworth Realty in Anand Nagar, Sinhagad Road, Pune, and no price or possession date has been published. Blackstone Realty, the channel partner marketing it, needed a pre-launch project website that sells on what is known (six 3 and 4 BHK floor plans, the floor plate, 20+ amenities) and captures leads for the price list the day it comes out. It is one of two SEO-optimised websites for the project, each with its own design, copy and buyer guides.

How we planned and built Ranawat Vybe

01
Project facts from the developer, research for the rest
Every figure on the site (layouts, carpet areas, room sizes, unit numbers, lifts, specifications) comes from the developer's sales presenter. Locality and developer facts come from public records, dated in the copy. Price and possession aren't published, so the site says so instead of borrowing a number.
02
Two websites for one project, no duplicate content
The project is marketed on two domains. The facts match, but headlines, body copy, FAQ wording, legal text, chat copy, share cards and all 20 guides are written fresh, and each site is self-canonical, so Google indexes both instead of dropping one as duplicate content.
03
A custom website design, not a template
"River at first light": aubergine and river teal and nothing else, Bodoni Moda over Figtree, and every change of background rising on the same wave. The sister site is the dark, dusk-violet one, so neither is a reskin of the other.
04
One content file, checked on every build
All copy and figures live in one content file: change a carpet area there and it updates every page, the schema markup, the share cards and the AI briefing together. Before each deploy, an automated audit fails on a broken link, invalid JSON-LD or a sibling project's name.
05
SEO for a real estate project website
A unique title, meta description, canonical and generated share card on every page and guide. Schema markup for the residential complex and each of its six apartment layouts, FAQ, breadcrumb and article markup, and an image sitemap so floor plans can rank in Google Images.
06
AEO: answers Google can quote
FAQ answers written to be quoted on their own and marked up on four pages, and 20 buyer guides that each answer one long-tail question, from possession rights to what fits in the rooms.
07
GEO: ready for AI search
/llms.txt briefs AI assistants on every layout, room size and unit number, with answering rules and sources, so AI search answers from the site's own facts. /llms-full.txt adds the full text of all 20 guides.
08
Lead capture that never loses an enquiry
Forms and the chat post to one endpoint that validates the mobile number, stops spam bots with a honeypot and a rate limit, and files each lead in a Google Sheet shared with the sister site, tagged by domain, with repeat buyers flagged. A server-log backstop keeps every lead if the sheet is down.

The full page

Scroll it the way a buyer would. Each dashed line marks where a section starts.

The full Ranawat Vybe page, top to bottom: Hero and key facts, The project, Six plans, Floor plate, Amenities, Specifications, Location, Developers, FAQ, Enquiry

1,440 × 10,683 px · 10 sections

What we built for Ranawat Vybe

ranawatvybe.com/#residences
Interactive floor plan explorer
Each of the six 3 and 4 BHK layouts opens in place with its carpet area, room sizes and unit numbers. A unit number tells the buyer the plan and its stack.
ranawatvybe.com/#floor-plate
Typical floor plan, home by home
The typical floor plate, drawn once. The last two digits of any unit number say which of the five homes it is, on every floor.
ranawatvybe.com/
One lead capture form for the whole site
Every button opens the same short form, labelled with what the buyer asked for, so the sales team can tell a price-list request from a site visit.
ranawatvybe.com/floor-plans
All six floor plans in one table
Carpet area, position on the floor, unit numbers, living-room size and the number of homes for every plan, side by side.
ranawatvybe.com/updates
20 SEO buyer guides
Plans compared, the Sinhagad Road locality, the commute, maintenance and possession rights. The sister site has its own 20, so neither repeats the other.