New projects & resale portal + CRM
Whitebox Properties
A Pune property portal for new projects and verified resale homes, in a black-and-white design, with connectivity by road, MahaRERA details and a CRM admin console.
- Client
- Mr. Varun Kamthe
- City
- Pune
- What we built
- New projects & resale portal + CRM
- Shipped
- Nov 2026
- Scope
- Design
- Development
- CRM admin console
- SEO
- AEO
- GEO
The brief
Whitebox Properties is a MahaRERA-registered real estate agent in Pune selling new projects and resale homes. They needed a property portal of their own, not a page on someone else's, with one lead pipeline from first enquiry to booking and an admin console for the team. The screens show the portal on its sample catalogue of Pune projects, ahead of launch.
How we planned and built Whitebox Properties
- 01
One platform, two brands
Whitebox was built from the Enchanted Spaces platform we had just shipped, with later improvements merged across, then rebranded and cut to its own scope: new projects, resale and selling, with no interior design anywhere.
- 02
A black-and-white design system from the logo
Black and white only, with line-work drawn from the mark's geometry: the roof chevron, solid bars of one weight, 45° chamfered ends. The home page hero draws the Whitebox mark in at full height.
- 03
About and Contact in type and line drawings
Large light type on black and our own line drawings, a Pune skyline with a crane around the mark, so the pages work before a single photo arrives.
- 04
One form kit for every form
Square fields, custom dropdowns and one form sheet: a panel from the right on desktop, a sheet from the bottom on phones. Enquiries, the six-step resale listing, Contact and the property calculators all use it.
- 05
Connectivity by road, not as the crow flies
Every project shows what's around it on a map, sorted into transit, schools, hospitals, shopping, banks and parks, with distances by road from the project's own pin, never a straight line.
- 06
MahaRERA-compliant agent marketing
MahaRERA asks an agent to show its registration wherever it advertises, so the agent number sits in the footer, About, Contact, the Disclaimer, every project's MahaRERA note and the schema markup. Project pages show each registration, its QR code and how far possession has moved.
- 07
A CRM with one lead pipeline
New, Contacted, Site visit, Negotiating, Booked, Lost: every enquiry moves through one pipeline in the admin console, with a lead feed, a leads table, a project editor, the resale review queue, analytics and team roles.
- 08
SEO, AEO and GEO built in
A page for every locality, BHK and budget search, property rates by locality, schema markup and quotable FAQs on every project, and an /llms.txt for AI assistants, with results pages held to a 170 KB script budget.
The full page
Scroll it the way a buyer would. Each dashed line marks where a section starts.
1,440 × 8,657 px · 10 sections
What we built for Whitebox Properties
/new-projects-in-pune/punawale/18-magnitude
What's around a project, by road
A map of the area with places sorted into transit, schools, hospitals, shopping, banks and parks, each with its distance by road.
/new-projects-in-pune/punawale/18-magnitude
MahaRERA details buyers can check
The registration, the RERA possession date and how far it has moved, a timeline, and a QR code that opens the registration on MahaRERA.
/new-projects-in-pune/punawale/18-magnitude
Book a site visit from a side panel
Every lead button opens the same form sheet: a panel from the right on desktop, asking for details, the home and a day and time.
/new-projects-in-pune
Map search for new projects in Pune
Results beside the map, with filters for BHK, budget, possession, stage, developer and locality.
/about
An About page in type and line drawings
Large light type on black over a line-drawn Pune skyline, built around the Whitebox mark.
/tools/stamp-duty-maharashtra
Stamp duty calculator for Maharashtra
Price, carpet area, ready or under construction, and who is buying: stamp duty, registration and GST, with the total.
/contact
A contact form over a black band
The one form inside a page: name, mobile, topic and message, beside every way to reach the team and the MahaRERA agent number.
/new-projects-in-pune/wakad
Pages for every locality and BHK search
New projects in Wakad, 3 BHK flats in Wakad, property rates in Pune: each search gets its own indexable page.
Behind the site
The admin the client's team runs it from.
Lead feed
Every enquiry as it arrives: what was asked for, the source, and who has it.
Leads table with pipeline stages
Filter, sort, assign and export every lead, each at its stage from New to Booked.
Project editor with a Google readiness check
Edit a project tab by tab while a side panel lists what the page still misses before Google can list it.
Resale review queue
Homes listed by owners and brokers wait here until the team has checked them.
Lead analytics by source and subject
Where leads come from, and whether they ask about a new project, a resale home or the contact page.
Team and roles
Who can sign in to the console and what each role can do: Owner, Sales, Assistant, Editor.
Admin screens show the console's built-in sample data: invented leads and team, with phone numbers masked.
More pages
On a phone
Next project
Enchanted Spaces
Real estate portal + CRM admin console for Ms. Shazia Unnisa, Pune
YOUR TURN
Want a build like this?
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