Pre-launch project website

Ranawat Welworth Vybe

An SEO-optimised pre-launch project website for 3 & 4 BHK homes on Sinhagad Road, Pune, with room-by-room floor plans, sourced commute facts and 20 buyer guides.

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Ranawat Welworth Vybe, the pre-launch project website we built for Blackstone Realty, on desktop

Ranawat Welworth Vybe, the pre-launch project website we built for Blackstone Realty, on a phone

Client: Blackstone Realty
City: Pune
What we built: Pre-launch project website
Shipped: Nov 2026
Scope: Design
Development
SEO
AEO
GEO

The brief

Codename Vybe is a pre-launch 3 and 4 BHK project by Ranawat Group and Welworth Realty on Sinhagad Road, Pune. Blackstone Realty, the channel partner, asked for a fully SEO-optimised project website that sells on the published facts (six floor plans, the floor plate, 20+ amenities) and builds a pre-launch lead list for the price list. This is the first of two websites for the project; the second, Ranawat Vybe, has its own design and copy.

How we planned and built Ranawat Welworth Vybe

01
Project facts from the developer, research for the rest
Every figure (layouts, carpet areas, room sizes, unit numbers, lifts, specifications, amenities) comes from the developer's sales presenter. The developers' track record and the Sinhagad Road locality come from MahaRERA listings and local reporting, dated in the copy. What isn't published, like price and possession, the site says isn't.
02
Two domains planned as one SEO strategy
The project is marketed on two domains, so we planned both at once: one set of facts, two sets of words. This site is self-canonical with its own copy, FAQs and 20 guides, leaving the sister site to be written fresh instead of read as duplicate content.
03
A website design taken from the brochure
Dusk violet and plum from the brochure cover, one warm accent kept for the main button, and Cormorant Garamond to match the brochure's headline serif. The logo was rebuilt from the cover's vector paths and the floor plans rendered from the brochure artwork at 230 dpi.
04
One content file, checked on every build
All copy and figures live in one content file: change a figure there and it updates every page, the schema markup, the share card and /llms.txt together. 70 static pages, and an automated audit before each deploy that fails on a broken link, invalid JSON-LD or a sibling project's name.
05
SEO for a real estate project website
Titles of 65 characters or fewer, canonicals and a generated share card for every page and guide. Schema markup for the residential complex with each layout as its own apartment, and an image sitemap with 52 entries so floor plans can rank in Google Images.
06
AEO: answers Google can quote
FAQ answers written to be quoted directly and marked up on four pages, plus 20 buyer guides that each answer one long-tail question: carpet area, stamp duty in Pune, the Sinhagad Road metro, which floor to choose.
07
GEO: ready for AI search
/llms.txt is a 6,000-word briefing for AI assistants: answering rules, every layout and room, the unit-number directory and location facts with sources. /llms-full.txt adds all 20 guides as Markdown.
08
Lead capture that never loses an enquiry
Forms and the chat post to one endpoint that validates the mobile number, blocks spam bots with a honeypot and a rate limit, and files each lead in a Google Sheet shared with the sister site, tagged by domain, with repeat buyers flagged and an email to the sales team.

The full page

Scroll it the way a buyer would. Each dashed line marks where a section starts.

The full Ranawat Welworth Vybe page, top to bottom: Hero and key facts, The project, The homes, Floor plate, Amenities, Specifications, Location, Developers, FAQ, Enquiry

1,440 × 10,596 px · 10 sections

What we built for Ranawat Welworth Vybe

ranawatwelworthvybe.com/#residences
Floor plan explorer for six layouts
Each 3 and 4 BHK layout opens with its carpet area, unit numbers and living-room size. Here, the largest 3 BHK.
ranawatwelworthvybe.com/floor-plans
Room-by-room floor plans
Each plan has a room-by-room table (living, dining, kitchen, balconies, bedrooms) with sizes from the developer's drawings.
ranawatwelworthvybe.com/location
Sinhagad Road connectivity, with sources
The flyover, the metro line and the riverfront, each dated and sourced, so a buyer can check every claim.
ranawatwelworthvybe.com/
Price list lead form
One enquiry form across the site: name, mobile number and 3 BHK, 4 BHK or not sure, labelled with the button the buyer pressed.
ranawatwelworthvybe.com/updates
20 buyer guides for Sinhagad Road
Stamp duty, carpet area, the metro, which floor to pick: each question buyers search for gets its own page, written separately from the sister site's 20.